My Skills: Enhancing the Customer Journey

Over 10 years of eCommerce experience.

Accountable for businesses as small as $100M and as large as +$1B, at start ups as well as Fortune 500 retailers.

Excels in building Merchandising standards focused on increasing conversion.

Data-driven leader of UX strategy, focused on improving site performance, user flow, and the customer journey.

Partners with Product and Engineering to enhance functionality, streamline search and navigation, across proprietary systems and eCommerce platforms.

Delivers clarity, calmness and certainty within highly fluid situations, while cultivating creativity and innovation.

Experience in leading teams through times of complex market dynamics and change.

Received award at Gap, Inc for excellence in recruiting and retaining key talent.

Leads strategic direction, assortment architecture, investment and financial planning, and cross-functional leadership.

Owns project management, assortment development, product development, trend, competitive landscape and sales data analysis.

Cross-functional thought partner, collaborator, and advocate of blue-sky thinking.

Adept at site content planning and creative direction for a seamless customer experience.

Collaborates closely with SEO, SEM and Growth teams to increase visits.

Oversees strategic promotions, demand forecasting & planning, and replenishment.

Optimizes profitability through testing price elasticity models and analytics.