eCommerce and Site Experience Leader
Digital Strategy | Category Management | Team Development | P & L
Summary
Liza, a strategic eCommerce pro, has elevated consumer site experiences in home goods, food & beverages, CPG, apparel, and accessories. Proven leader fostering collaboration, while navigating market complexities. Specializes in category management, creative content, site experience and retail acumen. Highly skilled in P&L management, driving revenue growth, boosting conversion rates, and ensuring profitability.
About Liza
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What I Do
Create a seamless customer journey
Define strategic initiatives in ambiguous market conditions
Utilize data to implement action plans
Lead and develop extraordinary teams
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What I Use
Utilize relevant tools at the right time
Salesforce Commerce Cloud
SAP Hybris
Shopify
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What to Expect
Consistency, empathy, and agility
Cross-functional thought partner
Data-driven
Ceaseless curiosity
Brand Experience
My Skills
Enhancing the Customer Journey
A blend of corporate roles and start-up experience allows me to be dynamic at adeptly utilizing my skills.
Merchandise Planning
Leadership & Development
eCommerce
Category Management
Technical/Site Enhancements
Marketing
Get in touch.
Shoot me a message using the form.
Pacific Standard Time (GMT-8)